Holy Crap starts with a base of chia seeds (the awesomest seeds on earth), and adds in crunchy buckwheat (not a grain — don’t worry!) and meltingly tender-sweet hempseeds, plus dried apples, cranberries, and raisins, and a tiny hit of cinnamon. Add a few spoonfuls of cereal to the milk of your choice (or yogurt), wait for a few minutes for the chia to undergo its metamorphosis and the fruits to plump a bit, and you’ve got an incredible tasting bowl of goodness that tastes rich and light at the same time, and will fill you up for hours.
The word ‘awesome’ is way overused these days. But there’s really no other way to describe this cereal. Its awesomeness comes, in large part, from its primary ingredient — chia seeds. These little seeds are awesomeness embodied. When they’re dry, they look like shiny little poppyseeds with a subtle marbled dinosaur-egg pattern. But just add liquid, and a miracle occurs. The seeds absorb twelve times their weight in water, and each seed exudes a layer of firm gel around it, so you end up with an insanely cool texture, much like gummy bears or bubble tea. I’ve been eating chia seeds for years, and I still get thrilled whenever I take a mouthful of chia and let its amazing firm-yet-soft seedbubbles play between my tongue and palate before swallowing them down. Not only is chia a source of endless play-with-your-food fun, but it’s ridiculously healthy for you. Chia seeds are an ancient superfood, and their nutritional profile is as stunning as their voluptuous mouthfeel. Their taste is really subtle — gently nutty, and a perfect base for all sorts of flavors — from the tangiest agua de chia to the most comforting vanilla pudding.
Holy Crap starts with a base of chia seeds, and adds in crunchy buckwheat (not a grain — don’t worry!) and meltingly tender-sweet hempseeds, plus dried apples, cranberries, and raisins, and a tiny hit of cinnamon. Add a few spoonfuls of cereal to the milk of your choice (or yogurt), wait for a few minutes for the chia to undergo its metamorphosis and the fruits to plump a bit, and you’ve got an incredible tasting bowl of goodness that tastes rich and light at the same time, and will fill you up for hours.
It used to be called “Hapi Food,” but customers kept exclaiming, “Holy crap!” because they were so impressed by the taste and texture. Hence the unusual name.
Holy Crap is the Official Snack of the International Space Station. Mission Commander Chris Hadfield and crew arrived at the International Space Station on Friday Dec. 21st 2012 and enjoyed Holy Crap Cereal for their entire 6-month mission.
Little-known in the US (as of yet), Holy Crap has acquired a cult following in its native Canada.
There is more omega-3 and 6 in a serving of Holy Crap cereal than in a serving of wild Atlantic salmon; one serving has more fibre than a bran muffin and 50 per cent more protein than two tablespoons of flax seed.
Another plus: Holy Crap does not contain acrylamide, a substance present in many processed breakfast cereals. Acrylamide is a chemical that appears in plant-based foods rich in carbohydrates and low in protein, when processed or cooked at high temperatures. It is known to cause cancer in lab animals and exists in high levels in many breakfast cereals.
The key ingredient of Holy Crap is Chia, or Salvia Hispanica L. the ancient super food of the Aztecs who valued it more highly than gold. The Tarahumara in Copper Canyon, Mexico, the greatest long distance runners on the planet, have had a long history of using this slow burning rocket fuel for both athletes and warriors alike. Chia typically contains 20% protein, 34% oil, and 25% dietary fibre. It is also the highest Omega-3 nutrient source found in nature with perfectly balanced Omega 3, 6, 9 profiles and ratios. This recently revived oil seed crop is considered a perfect food because it‘s one of the few vegetarian sources of complete protein. Chia seeds are loaded with antioxidants, calcium, and other vitamins and minerals. They provide stamina, endurance and reduce cravings, because chia seeds absorb so much water and have high soluble fibre levels that help release natural, unrefined carbohydrate energy slowly into the bloodstream.
The next most abundant ingredient is Hulled Hemp Seed which is low in carbohydrates, contains more protein than milk, meat or eggs and is suitable for those unable to digest gluten, sugar, milk, nuts and meat. Eating hemp seeds will not get you high (they contain no THC), but they’ll do wonders for your health. They contain all 20 amino acids, including the 9 essential amino acids (EAAs) our bodies cannot produce. They’re nature’s highest botanical source of essential fatty acid, with more essential fatty acid than flax or any other nut or seed oil. They’ve got a perfect 3:1 ratio of Omega-6 Linoleic Acid and Omega-3 Linolenic Acid – for cardiovascular health and general strengthening of the immune system. Hemp also contains phytonutrients, which may boost immunity, purify the skin, and strengthen connective tissue. And finally, hemp is an amazing source of essential minerals, including magnesium, manganese, and iron. It’s an especially great source of magnesium, which is a key nutrient for health — effecting almost every system in the body — but is sorely lacking in the Standard American Diet.
The last main ingredient, buckwheat, is also one of the best sources of high quality protein in the plant kingdom. Fear not — It’s not a kind of wheat. It's a fruit seed that's related to rhubarb and sorrel, so it's gluten-free, and great for a primal diet. Buckwheat originated in China and spread to Europe and Russia, where it's often eaten as porridge. Buckwheat is high in fiber, and studies have shown that it helps slow down the rate of glucose absorption after a meal, making it a healthy choice for people with diabetes. Buckwheat is also high in manganese, magnesium, copper, and zinc, which are great for the immune system. It also contains all eight essential amino acids, including lysine, which plays a key role in collagen production and is not produced by the human body.
You’ll want to hydrate this. That’s pretty much all there is to it. I’m partial to hemp milk or coconut milk, but you could use some nice raw grass-fed cow or goat milk, if you do dairy. (For the best and easiest nut milks ever, check out our Dastony products. They make amazing stone-ground nut butters that whip up into silky creamy nut milks when you blend them with water.) So once you’ve procured some milk, just stir it into the cereal and wait 5-10 minutes for everything to hydrate properly.
You can also add Holy Crap to smoothies after they’re all blended up, for a great textural counterpoint. If you want the nutritional goodness but aren’t into the texture of chia, add it to smoothies before blending. You can also add it to any baked good batter for a nutritional boost. The possibilities are endless!
If you’re really time-crunched, you can rehydrate an entire bag of Holy Crap all at once, and then eat it throughout the week mix it with milk, yogurt, fruit, whatever you’re into. You can probably figure this out yourself, but here goes:
Holy Crap was developed by Corin Mullins to address her husband Brian’s food allergies and sensitivities. After formulating and testing 21 different recipes, Corin found a winner. She created a nutrition-packed specialty breakfast cereal that is 65% sourced from Canadian ingredients. AND it tastes great! In April 2010, HapiFoods appeared on the hit Canadian reality TV show Dragon’s Den. Within hours, they received 28 kilos’ worth of orders. The company grew from shipping daily $1,000 in product to more than $10,000 per day, less than a week after the show aired. Within 30 days, HapiFoods grew from a “mom and pop” farmer’s market-based company to a financially-backed organization, still family-owned, shipping to 21 countries. The exposure blew the company’s estimated $600,000 in annual sales out of the water, bringing in $5 million in just over a year. Check out this video of the triumphant episode: