Biting into a square of this sweet and nibblesome bar is not at all like biting into one of those peanut butter cups. Not one bit. For one, this bar is fair trade and organic, gently sweet instead of cloying, and filled with decadently gourmet nut butter rather than a weird peanut paste. This is HU Kitchen's way of saying, "You don't need those other cups. We have what you crave right here, with almond butter and crunchy quinoa and all the flavor in the world." Tear into this wrapper and let a square of sweet chocolatey joy melt on your tongue!
Comparing this bar to a peanut butter cup is just not fair. Here you start with a filling made from unctuous almond butter and then stud it with puffed quinoa for a little crunch. Then each square is encased in a dark chocolate shell, fair trade and organic to boot. There's no contest with that super-sweet orange-wrappered convenience store staple. These are two different animals altogether.
Crack open one bite-sized square of this bar to reveal the treasure within: a smooth, sweet, and barely crunchy almond butter. Let's give it a try. Just pop that thing in your mouth and let it melt. As the chocolate shell starts to give way, the sweet filling mingles with the chocolate on your tongue. One bite leads to another, so grab a friend to share with if you don't want this bar to be gone with nothing but your silly smile to show for it.
From top to bottom, these HU Kitchen fair trade chocolate bars are built to be both healthy and delicious, first little nibble to last sweet bite. Each flavor comes from the mind of a Wonka-like genius, from the slight sweetness of vanilla to creamy cashew butter or hazelnutty filling. Each flavor variety is balanced and delightful in its own way. Choose your favorite filling and start from there. Or try them all before selecting the favorite. It's only fair to give each one a shot, right?
Set in a base of fair trade organic chocolate, these bars are a fitting addition to anyone's rotation of chomp-worthy cocoa snacks.
Cacao: chock-full of health-giving and beautifying fatty acids and minerals, as well as antioxidants, and nutrients that support mood and the immune system. Cacao is one of the most powerful known superfoods, and had been used for thousands of years to boost health and energy levels. Cacao is one of the most phytochemically complex foods on Earth.
Many of its constituents have yet to even be discovered! We could write a dissertation on the health benefits of cacao, but here are just a few compounds found in cacao beans,: neurotransmitter anandamide (the "bliss" chemical), neurotransmitter phenethylamine (also known as PEA, the "love molecule"), neurotransmitter serotonin (a brain chemical that acts to shield against stress, increasing ones sense of wellbeing) neurotransmitter dopamine (increases ones sense of pleasure and elevates the mood), phytochemical coumarin (suppresses appetite, and also has anti-tumor properties and helps with blood circulation) enzyme asparaginase (a special enzyme with anti-cancer properties) ergosterol (a necessary chemical for Vitamin D assimilation), sitosterol (helps maintain healthy cholesterol levels), and magnesium (helps combat osteoporosis and weak bones/teeth, heart disease, migraines, muscle spasms, painful menstrual periods, and even diabetes.)
HU Kitchen was founded, created, and then opened in New York City in 2012 by an athletic former real-estate guy named Jordan Brown. He'd recently figured out the importance of un-messed-with food for whole body health from brain to balls (of the feet, silly!). The Paleo movement was just getting legs and it was a gamble to open a mostly-paleo restaurant in the big city. But now, with two restaurants in Manhattan and a side business in healthy pantry foods, HU Kitchen is chugging along. The chocolate bars are just one of the many amazing extras that have come out of this success, from them to you.
Here's Jordan's take:
"We were frustrated with the food options available today. We were even more frustrated with the half-truths that many in the food industry were peddling. It’s one thing to sell adulterated, highly-processed foods; it’s another thing entirely to hijack words like “healthy” and “natural” in order to sell them. These words used to mean something. It’s time to take them back.
So we created Hu Kitchen. We’re new to this. Our backgrounds are diverse, but we all share the same goal: to change the way modern human beings eat; to create a food brand that doesn’t compromise quality and that never, ever lies to people."
Two, actually. See you there?