First, there was the coffee-infused chocolatey meal bar made from paleo-friendly ingredients like dates and egg protein. It was the mocha bar from RxBar and it was swoon-worthy. Now there is heavy competition from within the RxBar family. Get a load of the Chocolate Sea Salt bar. It one-ups the whole game by simplifying down to chocolate and salt. Whoa. Coupled with a cup of black coffee, it just might replace my daily macaroon habit.
I'm a complete push-over for a good, chewy cookie—toothsome is good, chomp-worthy even better, no crispness required. That might be why I fell into love with bodybuilding protein bars many years ago—those chewy, sweet, chemically enhanced bricks sometimes referred to as "meal replacement" options. They were satisfying for a few moments . . . until you started to realize how un-like food they really were. There are better options for post-workout (or work) nutrition these days for those of us trying to eat in a primal direction. But if you're not really into tins of sardines or pre-cooked omelet or frittatas in glass snapware, having a bar option that's not too sweet and has the staying power of extra protein is a wonderful find.
RxBar started making bars for those of us ready to "graduate" from the tried-and-true date/nut bars. Those date bars are still delicious, make no mistake, but they can be very sweet and never did have much in the way of protein. As for the rest of the field, other "healthy" protein bars love to add things like rice or hemp or soy protein or "natural" sweeteners just to bind everything together, ingredients that might not be aligned with our nutritional goals. RxBar meets everyone half-way perfectly: start with dried fruit and nuts, add a few spices, add some egg white protein, and . . . that's it.
This latest and greatest flavor invention by the "kids" at RxBar is nothing new to the foodies out in the world. The formula is this: take something awesome (chocolate), make it with good ingredients (non-GMO), then add SALT. So while the combination is no surprise, the bar is a great addition to the lineup and welcomed by a lot of RxBar fans. Like all of the rest of the RxBar flavors, this is a satisfying hunk of a meal or snack, from first to last bite. It won't leave your teeth aching nor your jaw unexercised (that's a good thing!).
RxBar was conceived by two friends who wanted a better protein bar option. Here's what they say about why it all began, "RxBar was the first real food fruit and nut protein bar on the scene. Friends since grade school Peter and Jared were inspired by the lack of a REAL FOOD protein bar. All of their favorite snack bars either lacked protein or were chock full of artificial preservatives and ingredients. They headed into the kitchen, got cooking, and RxBar was born."
Peter and Jared promise that their bars will never contain these ingredients: Dairy, Soy, Gluten, Added sugars, Artificial sweeteners, Whey, Artificial ingredients, Sugar alcohols, GMOs, or Preservatives. Need they say more?
Dates are the main source of sweetness in these bars, and a natural preservative and source of awesome chewiness. Dates are vitamin and mineral-rich — they’re particularly high in iron and vitamin K.
Egg whites are one of the best sources of protein. Unlike more conventional sources, egg white protein is immediately absorbed into the body due to the naturally high biological availability. In addition to the high-quality protein content, egg whites are jam-packed with minerals and amino acids essential to keeping your body healthy.
Almonds are naturally delicious and extremely nourishing. Healthy fats, fiber, antioxidants, calcium, zinc, selenium, copper, magnesium, manganese, tryptophan and vitamin E are just a handful of the key nutrients that make almonds so nutritious. Almonds are so nutritious — their list of benefits reads like a patent medicine bottle. They’re full of health-giving fats, like oleic acid and linoleic acid, powerful antioxidants that can protect against many forms of cancer (oleic acid can protect women against breast cancer specifically), and can also significantly lower the amount of LDL in your blood, and reduce your risk for heart disease. A wonderful natural sweetness and impressive variety of nutrients makes almonds one of nature’s most perfect foods.
Cashews have a rich supply of oleic acid, a classically beautifying oil, great for skin and hair. It also reduces your blood triglyceride and low-density lipoproteins (LDL), and elevates your high-density lipoprotein (HDL) concentration. Cashews are also rich in linolenic acid, which can effectively lower your blood pressure, and also has antioxidant properties which defend your blood vessels from free radicals. Cashew nuts are very rich source of essential minerals, especially manganese, potassium, copper, iron, magnesium, zinc and selenium.
It's a bar. Unwrap, bite, chew, enjoy!
"At RxBar, we believe that food should be simple and delicious without compromising nutrition. We believe that quality ingredients should never be sacrificed because of cost. We believe that food should be consumed as nature intended. This is why we do what we do and as a company all of our products directly reflect these values."
"Our product has all the characteristics required to be Kosher certified but RxBar has not paid for the certification yet. We will during our next batch and then we can say "Yes!" without qualifying our answer!"