YES. That is the answer to the question, "does the world need another beef jerky?" As to WHY yes is the answer, taste no further than this bag of beefy tenderness from The New Primal. Only here in this blue envelope can you find such a delicious combination of grass-fed beef, lightly sweet from honey, savory with spices like onion, paprika, and ginger. This is one sack of a portable snack that hits on all flavor points, whether enjoyed as a post-workout nutrition infusion or a traveling emergency meal. No matter what, you're in for a meaty treat.
Either you love jerky or you don't. Jerky lovers, then, fall into the chewy or dry camps, too. For the record, "dry" fans don't love stringy or dried-out jerky, rather they care for those thin, sharp, almost bacon-esque crunchy strips of meat. That's not where we are going today. We are going to take a trip to chewy-ville.
The chewy-fans love moist and tender cuts, full of flavor and umami and punch. This is where The New Primal thrives. Take this beef jerky, for starters. Tear open the simple and lovely packaging—blue for original—and peek at the morsels inside. Each one is not only moist and chewy, but vibrant with meatiness and salt. Each bite leaves me wanting just a little bit more. Clearly the flavors are working well.
That's what I like about their formula - just take excellent quality grass-fed beef from only the best sources and add just a few flavor friends (a little garlic here, a little paprika there), then let nature set the course for how the jerky is going to taste. This recipe nudges up the flavor with a touch of honey and pineapple (for that awesome teriyaki taste), then tarts up things with apple cider vinegar. Everything is rounded out with a bit of salt. Done!
What does The New Primal have to say about their own beefy acquisition practices? They're happy and proud about where and how their meat is raised:
Our grass-fed beef comes solely from the vast, rolling hills of New Zealand. In nature, good things take time. Our cattle are humanely raised on family farm pastures, where they are free to mature naturally and feed on grass year round without ever being injected with growth hormones or antibiotics. Due to New Zealand’s neutral climate and year-round grass growth, there is never a need to supplement their food in the winter. We use only whole muscle cuts from the top-round of the animal. The use of GMOs in agriculture is illegal in New Zealand, so there is never a risk of GMO runoff contaminating the soil (as is the current challenge with the majority of US Raised Beef).
Want to see the magic of The New Primal and their amazing jerkies? Watch this:
Every day, more and more people are submitting to the revitalizing benefits of natural grass-fed meat. Allowing nature to do its job is better for the animal, better for us, and better for the environment. Pasture Raised animals offer a nutritional authenticity to accommodate the modern conscientious kitchen.
Sometimes called nature's best-tasting multivitamin, beef is not only one of the most protein-rich foods you can eat, but it’s insanely nutritious in other ways. It’s extremely high in zinc, vitamin B12, selenium, iron, vitamin B6, phosphorus, niacin, potassium, and riboflavin. The New Primal's beef comes from cows that are pastured most of their lives, so it’s naturally lean. Grass-fed beef contains more heart-healthy omega-3 fats, more vitamins A and E, higher levels of antioxidants, and up to seven times the beta-carotene of grain-fed. Grass-fed beef also contains high amounts of conjugated linoleic acid (CLA), thought by many to prevent cancer. It’s also kinder on cattle, and on the environment.
What makes this jerky kind of awesome:
"Does the old adage, “you are what you eat” still ring true? I believe it does.
In 2009, I embarked on a journey to improve my health. Portable protein kept me on track. Disappointed in not being able to find anything that met my high standards for whole food, I started making jerky at home. Three years (and 6 dehydrators) later, I quit my day job and The New Primal was born.
We are a company built on honesty, transparency and integrity and hope to inspire everyone who encounters our brand to make better food choices. You are what you eat. Choose wisely.
Chief Hunter Gatherer