Most of us spent some time loving super-minimal hippie-friendly soaps that smelled of.... well, nothing. They cleaned OK, for the most part. But now, fall in love with this herbaceous body wash that leaves behind the scent of the flowering desert and a softness of skin that makes for a slow happy smile. Juniper Ridge's White Sage body wash is exactly the perfect middle ground between bare-bones boring soap and fancy over-the-top bodywashes that smell like a chemical factory despite their nature-sounding names. This body wash uses real plant extracts and organic oils to cleanse like a champ.
Ever spend time in the desert Southwest? Whether you have or have not, white sage is a scent many can bring to mind. Light and fragrant but not overly floral, these leaves have made for smudge sticks and cooking flavors for generations. Now, rub your whole body down with this deliciously real scent in Juniper Ridge's White Sage Body Wash. Rather than using general "natural extracts" to perfume their body care, the folks at this company go out and bring the forest back before distilling and concentrating the essence into perfumes and soap scents. This is the real deal.
The company is called Juniper Ridge, and it's a good choice for a name, for one of the scents that tickles the nose with distinction is juniper. Whether its from a forest of shrubbery or a small pour of botanical gin, juniper is unmistakeable. Perhaps their point is to say: we are distinctive and real. It works.
This body wash is strong, hoo boy is it strong. I really love the scent, rich and lingering. It as strong as those cloying and overly-perfumed beauty bars, but thankfully Juniper Ridge's scents are real and refreshing. White Sage is not a delicate scent, and this body wash will nearly clobber you over the head in the rich aromas of the desert. A little goes a long way and you'll appreciate how much this cleanser perks you up and goes the distance.
Here's what they say about their process: "All Juniper Ridge products are 100% Wildcrafted and produced using old perfume making techniques including distillation, tincturing, infusion and enfleurage. A hundred years ago, all perfumes were made this way. Today Juniper Ridge are the only ones who handle every step of the process themselves, from beginning to end. These formulas vary from year to year and harvest to harvest, based on rainfall, temperature, exact harvesting location, and season. The exact formula depends on what they find in the wind, a conversation with the living, wild ecology."
Enfleurage? Yeah, me, too. Turns out that it is kind of like tincture (where you steep the fragrant thing in alcohol or vinegar), except the medium is fat. This is great for making perfumes and soaps, exactly what Juniper Ridge does.
Each time they make these scents, they head out into the environment and gather the essence of that space, whether desert or forest. Then it's into the mobile lab (a van with some pretty cool distillation and concentrating devices) for the real work of making an amazing scent. It's why their scents smell like the places they came from, on that day. Each batch varies and makes the experience uniquely natural.
Aside from being fruity, green, and awesome, olive oil has properties that make it great, whether eating it or using it to scrub your skin. Check this out:
Polyphenols are a class of antioxidants found in organic extra virgin olive oil. Organic extra virgin olive oil is full of polyphenols, a type of antioxidant that helps protect your cells from damage. One of the most important health components of olive oil is hydroxytyrosol, a potent polyphenol. Hydroxytyrosol can slow the aging process in the skin by stabilizing the cell plasma membrane.
Why jojoba oil? The answer lies in the substance known as sebum: a natural skin wax that can build up when overproduced by your body. Jojoba is a rare bird in that it contains waxes that almost perfectly mimic the makeup of sebum. No veggie oil does that, only jojoba. This means it can absorb almost perfectly and, because like dissolves like, even penetrate and lift away the waxes that build up and clog pores and hair follicles.
Here's why white sage is a perfect plant to forage, when done correctly: it goes on forever!
White Sage (Salvia apiana) can be harvested sustainably indefinitely. It responds to proper pruning with vigorous growth. All mint family (laminaceae) plants have adapted to grazing animals (they’re pretty tasty) and respond to pruning with lots of lush new growth. If you clip a White Sage cluster in the fuzzy, apical meristem tip of the clusters, two or three new clusters will be there the following Spring. A White Sage wild garden can be harvested this way forever.
"All of our plants are wildharvested with the utmost sensitivity and respect for the existing wildscape. We return to the same stands year after year to carefully monitor regrowth. We never use alien or invasive species and are actively involved in native plant restoration projects from San Diego to Seattle. 10% of all of our profits are annually donated to a portfolio of Western Wilderness Defense organizations. We revel in the intact forest habitats of the West, and tirelessly work to promote education as to how best to protect them."
Sustainable is a flabby, over-used word. I’d like to clarify, in detail, what we mean when we say sustainable. I started Juniper Ridge twenty years ago. We’ve been going back to the exact same wild gardens, all on private land and with permission, every year since the start of the company. I love making things that connect people to that deep, quiet experience of being out on the trail – it’s like a religion to me. I often take the Juniper Ridge crew out to do trail work with me. I have way more habitat restoration and weeding projects going than I can do alone. I’m also in business to put the money we make back to work, protecting the wildlands that have given us so much.
Categories: Body Care