Last year, a consumer contest to choose a new potato chip flavor ended with a loss for sriracha, leaving some fans of the flame-red condiment wondering if life was worth living. Fear not because everything is awesome again thanks to EPIC and their newest savory meat bar. The launch of Chicken Sriracha might just be the coolest thing to hit the trendy paleo shelves in many months. You've got your chicken, you've got your spices, you've got your smoky hot chile sauce, all in a portable package perfect for any time, any where. It's official: we have reached peak sriracha.
EPIC has been doing wonderful things to the portable food bar market for the last several years. It used to be that your options were chalky protein bars, or dried out hunks of jerky, or a very-sweet fruit and nut bar, and that was about it. By establishing themselves in the red meat-centric beef and turkey and lamb flavors, EPIC wanted to go big in 2015. So they went small—from cattle to chicken—and created new flavors for all those lovers of cluckers.
In response to the success of EPIC’s first chicken based protein bar, we quickly responded with our brand new spicy sriracha chicken bar! The Chicken Sriracha Bar starts with a stunning 15g of savory whole muscle meat protein. The recipe then sprinkles in a loaded flavor bomb of chiles, garlic, paprika, onion, red pepper, black pepper and cumin. Chia seeds provide just a little bit of texture and a bit of both fiber and healthy fats (those chickens are pretty lean birds to begin with).
According to EPIC, "Chicken is an ubiquitous food of our generation, crossing every international boundary, and influential in the development of culture around the globe. Its innate mild taste and homogenous texture act as a blank canvas for cooks everywhere. This meat lends itself to the inspired foodie that passionately creates master – crafted spice blends and paints masterpieces on consumers’ palates."
Chicken is tasty. Cooked chicken is touchy to get it just right. You need to make sure it's not dried out and it's well seasoned and it comes from a healthy chicken and it's organic and . . . sheesh. Sure, it's worth the effort when you do want to cook some chicken for dinner, but what about when you just want to have a snack and beef jerky isn't appealing today? Enter EPIC and their tangy tasty chicken bars. They're made from chickens that are raised well with just enough spices and seasonings to add boatloads of flavor. This bar is the perfect portable meal or snack on the go.
Epic is proud to only use 100% non-GMO raised chicken. GMO free animal feed is not only good for the end consumer, but supports farmers who are committed to producing hearty crops by traditional and time-tested methods. EPIC animals begin with EPIC farmers and ranchers who are committed to improving the health of the land.
Also known as Salvia Hispanica L., chia is the ancient super food of the Aztecs who valued it more highly than gold. Chia typically contains 20% protein, 34% oil, and 25% dietary fiber. It is also the highest omega-3 nutrient source found in nature. with perfectly balanced omega-3, 6, and 9 ratios. Chia seeds are loaded with antioxidants, calcium, and other vitamins and minerals. They provide stamina, endurance, and reduce cravings, because chia seeds absorb so much water and have high soluble fiber levels that help release natural, unrefined carbohydrate energy slowly into the bloodstream.
Notice that perfectly formed packaging around the bar? How no air gets in and the bar is nice and super-tender? That's honestly pure brilliance - no need for one of those little pro-shelf-life packets, no chance of the bar drying out like old-fashioned jerky. This is a delicious meat bar, through and through. Tear open the package and enjoy. That's it.
Oddly enough, the roots of EPIC were planted shortly after Katie and I became vegetarians. We wrongly believed that a “clean diet” was plant based and in order to replenish our bodies after hard workouts, we consumed large amounts of soy and other highly processed proteins. To compound the stress we were putting on our systems, we followed the advice of sports nutrition “experts” and prescribed to a diet that was high in carbohydrates and low in fat. As a result, we were making ourselves unintentionally sick with gastrointestinal distress and a myriad of inflammatory ailments. Not knowing what to do, we decided to go vegan and when things got worse, we decided to follow a raw food diet.
Unable to maximize our own vigor and wellness, we looked for answers in the whole foods consumed by our human ancestors. Within a week of adopting, what is now called, the "paleo diet" which emphasizes healthy animal fats, grass fed protein, and leafy vegetables, our bodies and minds radiated with exuberance. Through modifying the foods we ate, we reached exciting new levels of performance during competition as well as daily life. Within a few months Katie and I were stronger, faster, and leaner than we had ever been.
Here's a cool video(and well-shot!) featuring Katie and Taylor and their thinking on Ancestral diet and health, and the genesis of EPIC bars.
Preparing healthy meals at home was a breeze, however we quickly realized there was a lack of conveniently packaged nutrient dense animal protein when we traveled, exercised, and worked. So, we set out to create the world’s first 100% grass fed meat, fruit, and nut bar. We call our product EPIC because it improves the lives of animals, regenerates our bodies, and helps heal the land. Due to an ingredient label unlike anything else, EPIC epitomizes real foods and will always be humane, pasture centered, and most importantly, delicious. May you fill your life with epic adventure and epic health!
"Feed others as you wish to be fed"
EPIC foods begin with a living animal. We set the industry standards by sourcing our meats from ranchers that we deem EPIC. We mandate proof of certifications, which validate that our animals receive the utmost humane treatment. We believe that EPIC animals should always live pasture-centered lives where turkeys forage, pigs wallow, and buffalo roam. This is the way nature intended animals to be and we see ourselves as leaders in recognizing the value of sustainable and responsible animal welfare practices.
Not only do humanely-treated grass-fed animals live better, more natural lives but they place less stress on the land they inhabit. Our animals live on EPIC lands. When properly managed, grass-fed animals can produce a net benefit to the environment. Pasture grazing requires significantly less fossil fuel than a feedlot diet consisting of corn, soy, antibiotics, and hormones. Pastured animals fertilize the land they graze on, which eliminates the fossil fuels required by conventional fertilizing practices. Lastly, grass-filled fields not only hold on to topsoil and moisture but also more effectively remove carbon dioxide from the atmosphere than any other use of land!
Perhaps the most compelling argument for consuming grass-fed meats comes from the EPIC nutrition that is passed on from animal to human. The brilliance of this nutrient transfer is based on how the animals are raised. Grass-fed animals are loaded with higher levels of omega-3 fatty acids, which are better for both cardiovascular health and contain anti-inflammatory properties. They also have significantly higher values of vitamins A and E as well as antioxidants.
For athletes, grass-fed meat is particularly favorable in that it contains up to twice the levels of conjugated linoleic acid, or CLA, which promotes the development of lean muscle tissue and lowers the risk for a myriad of other health problems.
By combining delicious tasting and lightly smoked animal protein with savory nuts and dehydrated fruits, EPIC foods taste amazing! EPIC foods are unique in the sense that they are more savory, tender, and flavor-forward than jerky without the high carbohydrate and sugar load of other bars. Reconnect with your ancestral diets and enjoy every bite of it!
EPIC is for everyone! Long lasting satiety comes easily with EPIC's nutrient-dense protein content and the absence of grains. This makes EPIC a great option for on-the-go healthy snacking.
Additionally, EPIC bars are loaded with anti-inflammatory omega-3's, muscle-building CLAs, and antioxidant-rich vitamins A and E, thus also making EPIC a perfect fuel for athletes.
Lastly, the low-glycemic nature of EPIC creates the perfect snacking option for diabetics, Paleolithic eaters, and others looking for a pure form of protein, just the way nature intended.
Yes! As a matter of fact, EPIC produces the most Paleo-friendly protein bar available in the market!