It is telling that EPIC's own writeup of their new porkalicious meat bar starts with the tag "#baconlust". The bar is called Uncured Bacon and this, my friends, is a treat made for those who like their bacon and like it a lot. Each bite is soft and chewy, salty and delectable, having all the flavor of great bacon but the unctuous mouthfeel of your favorite artisanal sausage. All that richness deserves a quenching beverage, so let's raise a glass (of kombucha?) and celebrate this day when all of our baconlust is fulfilled.
The noble pig has gifted man with a mighty and delicious belly that when eaten teleports taste buds to alternate realms of hyper-joy. The EPIC Bacon bar is a game changing snack that allows you to enter bacon bliss at all times of the day. Indulge bacon lust freely and frequently. #BACONLUST
Previously, EPIC has created bars that incorporate bacon as a back-beat of flavor, adding richness and salt to the mix. Bison was balanced with cranberries and bacon. Beef received a hit along with dried apples. But this new bar is all bacon, all the time. I could say it's only for bacon purists, but honestly this bar appeals to lots of pork fans all along the spectrum of gourmet-ness, from those who love a good slow-roasted pork belly to whole generations who look back on pan-fried SPAM with a nostalgia-driven smile.
According to EPIC, "To date, our favorite email received from an EPIC consumer simply and profoundly stated "Indulge bacon lust freely, know that the science is catching up, the media lags behind, and our ancestors most likely got it right.” These wise words not only intensify our obsession with bacon, but also serve as a daily reminder to trust our instincts."
All natural pork, a sprinkling of salt, and non-dairy-based cultures are what keep the bar perfectly moist, perfectly tender, and oh-so-satisfying. Nothing weird is added: no sweeteners, no preservatives, no colors. You'll be able to enjoy a savory snack without any worry about factory farming and with happy thoughts about supporting an independent company made up of paleo super-fans, just like you.
When choosing your meat, pork is one animal that we can all make a difference by choosing natural, organic, and sustainably-raised. The animal has a better life and the nutrition after processing is better for humans. It's just better all around. Per Epic, "Our pigs are certified by the Humane Farm Animal Care Program standards. This ensures they are raised with shelter, resting areas, and sufficient space to engage in natural behaviors! We buy our bacon from fellow Texans (and good friends) at Pederson's Natural Farms."
Notice that perfectly formed packaging around the bar? How no air gets in and the bar is nice and super-tender? That's honestly pure brilliance - no need for one of those little pro-shelf-life packets, no chance of the bar drying out like old-fashioned jerky. This is a delicious meat bar, through and through. Tear open the package and enjoy. That's it.
Oddly enough, the roots of EPIC were planted shortly after Katie and I became vegetarians. We wrongly believed that a “clean diet” was plant based and in order to replenish our bodies after hard workouts, we consumed large amounts of soy and other highly processed proteins. To compound the stress we were putting on our systems, we followed the advice of sports nutrition “experts” and prescribed to a diet that was high in carbohydrates and low in fat. As a result, we were making ourselves unintentionally sick with gastrointestinal distress and a myriad of inflammatory ailments. Not knowing what to do, we decided to go vegan and when things got worse, we decided to follow a raw food diet.
Unable to maximize our own vigor and wellness, we looked for answers in the whole foods consumed by our human ancestors. Within a week of adopting, what is now called, the "paleo diet" which emphasizes healthy animal fats, grass fed protein, and leafy vegetables, our bodies and minds radiated with exuberance. Through modifying the foods we ate, we reached exciting new levels of performance during competition as well as daily life. Within a few months Katie and I were stronger, faster, and leaner than we had ever been.
Here's a cool video(and well-shot!) featuring Katie and Taylor and their thinking on Ancestral diet and health, and the genesis of EPIC bars.
Preparing healthy meals at home was a breeze, however we quickly realized there was a lack of conveniently packaged nutrient dense animal protein when we traveled, exercised, and worked. So, we set out to create the world’s first 100% grass fed meat, fruit, and nut bar. We call our product EPIC because it improves the lives of animals, regenerates our bodies, and helps heal the land. Due to an ingredient label unlike anything else, EPIC epitomizes real foods and will always be humane, pasture centered, and most importantly, delicious. May you fill your life with epic adventure and epic health!
"Feed others as you wish to be fed"
EPIC foods begin with a living animal. We set the industry standards by sourcing our meats from ranchers that we deem EPIC. We mandate proof of certifications, which validate that our animals receive the utmost humane treatment. We believe that EPIC animals should always live pasture-centered lives where turkeys forage, pigs wallow, and buffalo roam. This is the way nature intended animals to be and we see ourselves as leaders in recognizing the value of sustainable and responsible animal welfare practices.
EPIC's commitment to planetary health
Not only do humanely-treated grass-fed animals live better, more natural lives but they place less stress on the land they inhabit. Our animals live on EPIC lands. When properly managed, grass-fed animals can produce a net benefit to the environment. Pasture grazing requires significantly less fossil fuel than a feedlot diet consisting of corn, soy, antibiotics, and hormones. Pastured animals fertilize the land they graze on, which eliminates the fossil fuels required by conventional fertilizing practices. Lastly, grass-filled fields not only hold on to topsoil and moisture but also more effectively remove carbon dioxide from the atmosphere than any other use of land!
Perhaps the most compelling argument for consuming grass-fed meats comes from the EPIC nutrition that is passed on from animal to human. The brilliance of this nutrient transfer is based on how the animals are raised. Grass-fed animals are loaded with higher levels of omega-3 fatty acids, which are better for both cardiovascular health and contain anti-inflammatory properties. They also have significantly higher values of vitamins A and E as well as antioxidants.
For athletes, grass-fed meat is particularly favorable in that it contains up to twice the levels of conjugated linoleic acid, or CLA, which promotes the development of lean muscle tissue and lowers the risk for a myriad of other health problems.
By combining delicious tasting and lightly smoked animal protein with savory nuts and dehydrated fruits, EPIC foods taste amazing! EPIC foods are unique in the sense that they are more savory, tender, and flavor-forward than jerky without the high carbohydrate and sugar load of other bars. Reconnect with your ancestral diets and enjoy every bite of it!
EPIC is for everyone! Long lasting satiety comes easily with EPIC's nutrient-dense protein content and the absence of grains. This makes EPIC a great option for on-the-go healthy snacking.
Additionally, EPIC bars are loaded with anti-inflammatory omega-3's, muscle-building CLAs, and antioxidant-rich vitamins A and E, thus also making EPIC a perfect fuel for athletes.
Lastly, the low-glycemic nature of EPIC creates the perfect snacking option for diabetics, Paleolithic eaters, and others looking for a pure form of protein, just the way nature intended.
Yes! As a matter of fact, EPIC produces the most Paleo-friendly protein bar available in the market!