Oh, the memories of lunch box macaroon bars, coated in chocolate and threatening to melt before lunchtime even arrived. Push all the right taste buttons with this perfect primal-friendly bar, a complement to your day, whether post-workout or post-meeting: a chewy coconutty bar, toothsome and nutty with just enough sweet. If your primally-oriented coach had a prescription pad, they would write down "RXBARs" to enhance your recovery each day. Coconut Chocolate is RXBAR's decadent mouthful with ample protein and simple ingredients as foundation. These wonderful cacao-studded bars, made delicious with dried coconut and hearty with egg white and almonds, are compliant with even the most structured meal plans out in paleo land. Hooray!
I'm a complete push-over for a good, chewy cookie—toothsome is good, chomp-worthy even better, no crispness required. But when my mom put store-brand chocolate coated macaroon bars (Sunbelt, remember those!?) in my lunch, I was absolutely in love. Later on, I fell in love with bodybuilding protein bars oodles of years ago—those chewy, sweet, chemically enhanced bricks sometimes referred to as "meal replacement" options. They were satisfying for a few moments . . . until you started to realize how un-like food they really were. There are better options for post-workout (or work) nutrition these days for those of us trying to eat in a primal direction. But if you're not really into tins of sardines or pre-cooked omelets in plasticware, having a bar option that's not too sweet and has the staying power of extra protein is a wonderful find.
RxBar started making bars for those of us ready to "graduate" from the tried-and-true date/nut bars. Those date bars are still delicious, make no mistake, but they can be very sweet and never did have much in the way of protein. As for the rest of the field, other "healthy" protein bars love to add things like rice or hemp or soy protein or "natural" sweeteners just to bind everything together, ingredients that might not be aligned with our nutritional goals. RXBAR meets everyone half-way perfectly: start with dried fruit and nuts, add a few spices, add some egg white protein, and . . . that's it.
When it comes to flavor, RXBAR's Coconut Chocolate bar is a huge hit with everyone who loves macaroons, especially those dipped in chocolate . . . or Almond Joy bars . . . or those strangely delectable-to-a-13-year-old macaroon bars in my lunchbox, bought in boxes of 10 for about $1.39 (wow) (hello, Gen-X'ers!). The occasional crunch from a bit of cacao nib or a piece of almond adds some awesome texture, but my favorite part is just the pure chewiness and coconut flavor. This is a satisfying bar, from first to last bite. It won't leave your teeth aching nor your jaw unexercised (that's a good thing!).
RXBAR was conceived by two friends who wanted a better protein bar option. Here's what they say about why it all began, "RXBAR was the first real food fruit and nut protein bar on the scene. Friends since grade school Peter and Jared were inspired by the lack of a REAL FOOD protein bar. All of their favorite snack bars either lacked protein or were chock full of artificial preservatives and ingredients. They headed into the kitchen, got cooking, and RXBAR was born."
Peter and Jared promise that their bars will never contain these ingredients: Dairy, Soy, Gluten, Added sugars, Artificial sweeteners, Whey, Artificial ingredients, Sugar alcohols, GMOs, or Preservatives. Need they say more?
Dates are the main source of sweetness in these bars, and a natural preservative and source of awesome chewiness. Dates are vitamin and mineral-rich — they’re particularly high in iron and vitamin K.
Egg whites are one of the best sources of protein. Unlike more conventional sources, egg white protein is immediately absorbed into the body due to the naturally high biological availability. In addition to the high-quality protein content, egg whites are jam-packed with minerals and amino acids essential to keeping your body healthy.
Almonds are naturally delicious and extremely nourishing. Healthy fats, fiber, antioxidants, calcium, zinc, selenium, copper, magnesium, manganese, tryptophan and vitamin E are just a handful of the key nutrients that make almonds so nutritious. Almonds are so nutritious — their list of benefits reads like a patent medicine bottle. They’re full of health-giving fats, like oleic acid and linoleic acid, powerful antioxidants that can protect against many forms of cancer (oleic acid can protect women against breast cancer specifically), and can also significantly lower the amount of LDL in your blood, and reduce your risk for heart disease. A wonderful natural sweetness and impressive variety of nutrients makes almonds one of nature’s most perfect foods.
Coconut has been used by many cultures worldwide for thousands of years, and is well known for its many amazing properties. Coconut is so nutritious, its list of benefits reads like a patent medicine bottle. Many people eat several tablespoons of coconut oil daily, for the incredible host of benefits it confers. It’s full of health-boosting lauric acid and medium-chain triglycerides.
Cacao beans: chock-full of health-giving and beautifying fatty acids and minerals, as well as antioxidants, and nutrients that support mood and the immune system. Cacao is one of the most powerful known superfoods, and had been used for thousands of years to boost health and energy levels. Raw cacao is one of the most phytochemically complex foods on Earth. Many of its constituents have yet to even be discovered! We could write a dissertation on the health benefits of raw cacao, but here are just a few compounds found in raw cacao beans,: neurotransmitter anandamide (the "bliss" chemical), neurotransmitter phenethylamine (also known as PEA, the "love molecule"), neurotransmitter serotonin (a brain chemical that acts to shield against stress, increasing ones sense of wellbeing) neurotransmitter dopamine (increases ones sense of pleasure and elevates the mood), phytochemical coumarin (suppresses appetite, and also has anti-tumor properties and helps with blood circulation) enzyme asparaginase (a special enzyme with anti-cancer properties) ergosterol (a necessary chemical for Vitamin D assimilation), sitosterol (helps maintain healthy cholesterol levels), and magnesium (helps combat osteoporosis and weak bones/teeth, heart disease, migraines, muscle spasms, painful menstrual periods, and even diabetes.)
It's a bar. Unwrap, bite, chew, enjoy!
"At RXBAR, we believe that food should be simple and delicious without compromising nutrition. We believe that quality ingredients should never be sacrificed because of cost. We believe that food should be consumed as nature intended. This is why we do what we do and as a company all of our products directly reflect these values."