Barefoot Provisions: Our Story

Barefoot is a state of mind. Barefoot means: embracing your journey, feeling the surface on which you walk, connecting to the ground in a figurative or literal way. Barefoot Provisions was born when a couple of kindred spirits named Hilary and Marty wished for a place—online—where they could find all of the natural foods and products that they adored, supported, and enjoyed. They needed provisions for their barefoot life. Realizing that this place did not exist, Hilary Bromberg and Marty McDonald created it.

Whether you are primal, paleo, whole-food oriented, plant-based, into ancestral diets, seeking the best for your active life, or just juggling everything modern culture expects of us, Barefoot Provisions serves to connect YOU with the natural products YOU seek. We make finding what you need simple: ingredients, condiments, snacks, even mini-meals all ready to go. When you don’t have time to hunt and gather on your own, we’ll do that for you with our curated guides and amazing ideas for how to celebrate your bounty.

While it started with just Hilary and Marty, it continues now with many more real food advocates constantly on the search for the new, the fresh, the sustainable, and the delicious. All for you, and for your friends and family and community. We want to build relationships in all directions: between you and your loved ones, between your community and sustainable food producers, between small retailers (like us!) and you. We believe that relationships and connection are what makes all of us healthier, happier, and ultimately, better.

Join us in our Barefoot way of life: choosing real foods made from real ingredients for your real daily routine. Here you will discover old favorites and new beloved foods. We welcome you and wish you the best of health, every day.


Hilary is Barefoot's founder.  She spent most of her life in the Northeast, where she was educated by Quakers, who literally taught her how to hug trees, and then at MIT and Harvard, where she was trained as a cognitive neuroscientist, and also picked up a degree in literature along the way. After conducting far too much research in psycholinguistics and neurolinguistics, she moved to NYC, where her background gave her an uncanny grasp of branding and marketing. After working as a strategic consultant she spent three years living in New Mexico writing a dystopic novel and then moved to Seattle to work in sustainable branding and product development for some amazing organic food companies.

After spending much of her life seeking foods of all kinds, from amazing to downright dubious, Hilary would now describe herself as a conscious omnivore, with her consciousness attuned to foods most would describe as primal. Her favorite food as a four-year-old was spare ribs, and probably still is. She is happiest with dirt between her toes and (primal) bread dough beneath her fingernails.

To check out Hilary's interview with Paleo Magazine, click here:



Marty is Barefoot's founder.  He has 20 years of national ad agency experience, with several Cannes Lions, Effies and Clios to his name, for brands like Southwest Airlines and Stonyfield Farm, to next-gen renewable energy start-up Southwest Windpower and social enterprise Better World Books.

Marty has post-graduate certificates in Sustainable Business and Entrepreneurship from the innovative Bainbridge Graduate Institute, which he earned while starting up a sustainable brand development and communications firm in Seattle—the first of its kind in the US.

Marty started working with Slow Food in early 2000, and then subsequently, various food companies and non-profits in the emerging sustainable food space. He relishes food experiences every day, old and new, and looks to good food and the power of mealtimes as an all-encompassing social force.