As a kid I fantasized about ooey-gooey peanut butter and jelly sandwiches. The kind where your mom didn't spread the peanut butter wafer-thin to make the jar stretch. The kind where the jelly was practically soaking the bread rather than a faint smear of color . . . what more could a sugar and peanut-hungry kid want? These days, bread is kind of off the table and real foods are on my menu: I bet yours, too. That's where this Berries & Peanut Butter RXBAR comes in. Once you tear open the wrapper you'll be confounded to explain how they packed so much berry and nuttiness into that one little bundle. The chewy bites satisfy the jaw, the berries sing, and the protein and nuts keep your sugar crash forever postponed.
For the true, true stories behind this incredible foodstuff, read on.
Chewy and toothsome is what I love. My palate does not do cartwheels for squishy or tender protein bars. RXBAR heard my command and they have handed over this bar with everything I could ever desire, all packed into one wrapper, one rectangular bar of goodness. This sweet yet nutty, light yet satiating Berries & Peanut Butter flavor is a welcome member of the RXBAR family.
It starts with a nose-tingling berry scent, from real berries and even more berry flavor to drive home the message. The base is still RXBAR's beloved recipe with dates, and then the egg white protein brings satiation and chew to the party. Follow with peanuts, a smattering of berry bits for tang and great color, and you have the perfect package.
RXBAR started making bars for those of us ready to "graduate" from the tried-and-true date/nut bars. Those date bars are still delicious, make no mistake, but they can be very sweet and never did have much in the way of protein. As for the rest of the field, other "healthy" protein bars love to add things like rice or hemp or soy protein or "natural" sweeteners just to bind everything together, ingredients that might not be aligned with our nutritional goals. RXBAR meets everyone half-way perfectly: start with dried fruit and nuts, add a few spices, add some egg white protein, and . . . that's it.
Like all of the rest of the RXBAR flavors, this is a satisfying hunk of a meal or snack, from first to last bite. It won't leave your teeth aching nor your jaw unexercised (that's a good thing!).
RXBAR was conceived by two friends who wanted a better protein bar option. Here's what they say about why it all began, "RXBAR was the first real food fruit and nut protein bar on the scene. Friends since grade school Peter and Jared were inspired by the lack of a REAL FOOD protein bar. All of their favorite snack bars either lacked protein or were chock full of artificial preservatives and ingredients. They headed into the kitchen, got cooking, and RXBAR was born.
We started RX in our kitchen. No venture capitalists. No consultants. No office. Just best friends. Eager and broke. Upfront about it. We don’t have anything against conventional wisdom. We just don’t always follow it. Even today - we’ve got healthy ambitions, the usual insecurities, and all the other stuff that keeps us human. And this will never change."
Why RXBAR is so good for you
Peter and Jared promise that their bars will never contain these ingredients: Dairy, Soy, Gluten, Added sugars, Artificial sweeteners, Whey, Artificial ingredients, Sugar alcohols, GMOs, or Preservatives. Need they say more?
Here are some of the amazing ingredients in RXBARs:
Dates are the main source of sweetness in these bars, and a natural preservative and source of awesome chewiness. Dates are vitamin and mineral-rich — they’re particularly high in iron and vitamin K.
Egg whites are one of the best sources of protein. Unlike more conventional sources, egg white protein is immediately absorbed into the body due to the naturally high biological availability. In addition to the high-quality protein content, egg whites are jam-packed with minerals and amino acids essential to keeping your body healthy.
How to consume RXBARs
It's a bar. Unwrap, bite, chew, enjoy!
About RXBAR, in their own words
"At RXBAR, we believe that food should be simple and delicious without compromising nutrition. We believe that quality ingredients should never be sacrificed because of cost. We believe that food should be consumed as nature intended. This is why we do what we do and as a company all of our products directly reflect these values."
Here are answers to some of your most important questions!
Are RXBARs Kosher?
"All RXBARs are certified Kosher by the Orthodox Union when bearing the OU symbol. We are in the process of reflecting our Orthodox Union Kosher certification on our packaging. Currently, Coffee Chocolate, Apple Cinnamon, Mint Chocolate, Maple Sea Salt, Peanut Butter Chocolate, Chocolate chip, and Chocolate Sea Salt include the OU certification on our packaging. In the coming months, you will see our remaining flavors bear the OU certification as well. "
What are the “natural flavors” listed on your wrapper?
RXBARs get their flavor from the variety of ingredients we use - egg whites, dates, nuts and natural flavors that come from essential oils of ingredients like cocoa, peppermint, coconut, etc.