This label says "Chocolate Chip", but it is oh-so-much more. Go ahead and add the next C word—Cookie—and let's start talking about the most anticipated new RXBar flavor to hit the shelves. This is your cookie-missing self's new best friend. Tear into the wrapper, then sink your teeth into the chewy chip-studded matrix of dates, egg white protein, and nuts. Close your eyes to let the flavors dance in your mouth, combining into a symphony of Chocolate. Chip. Cookie. Nirvana. Now, sedately fold up the wrapper, and carry on your day in bliss.
Give me a good, chewy cookie any day of the week—toothsome is good, chomp-worthy even better. No crisp or crunch required. RXBar heard my command and they have handed over this bar with everything I could ever desire, all packed into one wrapper, one rectangular bar of goodness.
It starts with dates, and then the egg white protein brings satiation and chew to the party. Follow with nuts, a smattering of chocolate chips for flourish, and a dab of real vanilla. What happens out of this alchemy is RXBAR's Chocolate Chip Bar. It is nothing short of wonderful.
RXBAR started making bars for those of us ready to "graduate" from the tried-and-true date/nut bars. Those date bars are still delicious, make no mistake, but they can be very sweet and never did have much in the way of protein. As for the rest of the field, other "healthy" protein bars love to add things like rice or hemp or soy protein or "natural" sweeteners just to bind everything together, ingredients that might not be aligned with our nutritional goals. RXBAR meets everyone half-way perfectly: start with dried fruit and nuts, add a few spices, add some egg white protein, and . . . that's it.
Like all of the rest of the RXBAR flavors, this is a satisfying hunk of a meal or snack, from first to last bite. It won't leave your teeth aching nor your jaw unexercised (that's a good thing!).
RXBAR was conceived by two friends who wanted a better protein bar option. Here's what they say about why it all began, "RXBAR was the first real food fruit and nut protein bar on the scene. Friends since grade school Peter and Jared were inspired by the lack of a REAL FOOD protein bar. All of their favorite snack bars either lacked protein or were chock full of artificial preservatives and ingredients. They headed into the kitchen, got cooking, and RXBAR was born.
We believe that food should be simple and delicious without compromising nutrition. We believe that food should be consumed as nature intended. We set out to create a whole food protein bar we felt good about eating and that made us feel great after we ate it. And we’re sticking to it."
Peter and Jared promise that their bars will never contain these ingredients: Dairy, Soy, Gluten, Added sugars, Artificial sweeteners, Whey, Artificial ingredients, Sugar alcohols, GMOs, or Preservatives. Need they say more?
Dates are the main source of sweetness in these bars, and a natural preservative and source of awesome chewiness. Dates are vitamin and mineral-rich — they’re particularly high in iron and vitamin K.
Egg whites are one of the best sources of protein. Unlike more conventional sources, egg white protein is immediately absorbed into the body due to the naturally high biological availability. In addition to the high-quality protein content, egg whites are jam-packed with minerals and amino acids essential to keeping your body healthy.
Almonds are naturally delicious and extremely nourishing. Healthy fats, fiber, antioxidants, calcium, zinc, selenium, copper, magnesium, manganese, tryptophan and vitamin E are just a handful of the key nutrients that make almonds so nutritious. Almonds are so nutritious — their list of benefits reads like a patent medicine bottle. They’re full of health-giving fats, like oleic acid and linoleic acid, powerful antioxidants that can protect against many forms of cancer (oleic acid can protect women against breast cancer specifically), and can also significantly lower the amount of LDL in your blood, and reduce your risk for heart disease. A wonderful natural sweetness and impressive variety of nutrients makes almonds one of nature’s most perfect foods.
Cashews have a rich supply of oleic acid, a classically beautifying oil, great for skin and hair. It also reduces your blood triglyceride and low-density lipoproteins (LDL), and elevates your high-density lipoprotein (HDL) concentration. Cashews are also rich in linolenic acid, which can effectively lower your blood pressure, and also has antioxidant properties which defend your blood vessels from free radicals. Cashew nuts are very rich source of essential minerals, especially manganese, potassium, copper, iron, magnesium, zinc and selenium.
It's a bar. Unwrap, bite, chew, enjoy!
"At RxBar, we believe that food should be simple and delicious without compromising nutrition. We believe that quality ingredients should never be sacrificed because of cost. We believe that food should be consumed as nature intended. This is why we do what we do and as a company all of our products directly reflect these values."
"Apple Cinnamon, Blueberry, Chocolate Sea Salt, Coconut Chocolate, Coffee Chocolate and Pumpkin Spice are certified Kosher by the Orthodox Union. The OU symbol will appear in the coming months on new wrappers"
RXBARs get their flavor from the variety of ingredients we use - egg whites, dates, nuts and natural flavors that come from essential oils of ingredients like cocoa, peppermint, coconut, etc.