With these cookies, you can retire your Paleo caveat excuses right now. You know, the one where you say by way of explanation/excuse, "this food is Paleo". These simple cookies, baked by you, require no justification other than to apologize that they are already GONE. Yes, they are that good. Jane Ain't So Plain is a simple cookie mix that comes together in a minute and bakes in 12. That means you are about 15 minutes away from a non-naughty dessert that's luscious, sweet, crisp, moist, and chewy. ~
For the true, true stories behind this incredible foodstuff, read on.
Why cookie mix? By that I mean: why have a cookie mix when you technically could just comb the interwebs for the most trendy and hashtagged recipe out there and go buy ingredients and just do it yourself? Well, the answer is up to you, now. Take this package from Kitchun, scan the gorgeously spare and clever instructions, and get out a bowl and some coconut oil. In 15 minutes you could be eating what tastes like the best cookie you've ever had. Seriously.
The flavor is hard to describe. It almost seems like a chocolate chip cookie, but there's no cocoa, no chips in the mix. It's oddly devourable. Here's what each one tastes like, at each stage of "aging":
- Out of the oven: warm, gooey, but with just a hint of salt to balance the sweet richness of coconut sugar and almond flour
- Cooled on a rack: just a hint of crunch and crisp on the edge, chewy in the middle
- Chilled in the fridge in the open air: refreshing, soft, tender, decadent
- Frozen: oh, so chewy!!!! No crisp edges, just gooey tender richness
So, are you convinced yet? Get that oven pre-heating and see for yourself.
Why Kitchun cookie mix is so good for you
Easier than one of those pre-made store doughs and with an ingredients list you can love, Kitchun has made your sweet craving accessible. No more gluten-free mass produced doughs. Those things have just as many weird ingredients as most 'regular' cookie doughs!
I'll let the ladies of Kitchun describe what makes their cookie mixes special, "We like to keep our cookies clean, so each flavor is simple, with none of the stuff that gets in the way. No grains. No gluten. No soy. No GMO. So what’s left, then? Tasty and unexpected cookie mixes made from good-for-you ingredients. And with chef-inspired flavors, you can whip up something for everyone. Just add water and oil to bake as-is, or drop in extra ingredients for the cookie you’ve been craving. Simple, easy-to-bake batches that hit the sweet spot."
The names that the ladies of Kitchun have assigned are both adorable and evocative. You have to wonder if they were former brand strategists for Ben & Jerry's or have cats named things like Walter Cronkitty or Katy Purry. I can hear their brain-wheels churning, coming up with new flavors and recipes just so they can put some of their new ideas out on display.
Here are some of the amazing ingredients in Kitchun "Batch, Please!" Cookie Mix:
Almonds are naturally delicious and extremely nourishing. Healthy fats, fiber, antioxidants, calcium, zinc, selenium, copper, magnesium, manganese, tryptophan and vitamin E are just a handful of the key nutrients that make almonds so nutritious. Almonds are so nutritious — their list of benefits reads like a patent medicine bottle. They’re full of health-giving fats, like oleic acid and linoleic acid, powerful antioxidants that can protect against many forms of cancer (oleic acid can protect women against breast cancer specifically), and can also significantly lower the amount of LDL in your blood, and reduce your risk for heart disease. Almonds can effectively improve your complexion, slow down your aging process, help improve your blood profile by reducing your LDL, build a strong immune system, prevent the onset of high blood pressure and protect you from other diseases like ADHD, asthma and osteoporosis.
Coconut sugar is made from crystalized coconut nectar harvested directly from the coconut blossom. Mildly sweet, very low glycemic, and caramel-like in flavor, these sugar crystals fuse perfectly with the rest of the ingredients to make a smooth brownie.
Coconut sugar is also one of the healthiest and most sustainable sweeteners available. Tropical coconut palms require little water to thrive and can actually restore damaged soils and regenerate ecosystems which help support wildlife.
Cassava flour comes from the cassava root which is a woody shrub that originates and thrives in warm environments close to the equator. After growing for about a year and a half, cassava is ready to be harvested. Our cassava is ground so that it mimics the texture and particle size of glutinous flours, making it an ideal gluten-free alternative ingredient to use in baked goods!
Cassava is rich in minerals such as potassium, iron, manganese, phosphorus and calcium. Cassava is also a complex carbohydrate which are known to help fuel a work out or keep you fuller for longer. The high amounts of fiber in cassava helps to reduce cholesterol, which helps to keep our hearts healthy! As one of the most drought tolerant crops, cassava has helped provide basic diets for over half a billion people throughout the world.
How to eat Kitchun "Batch, Please!" Cookie Mix:
This one is simple: follow the instructions on the bag, and you'll be noshing within 15 minutes. Okay, maybe a hair longer if your oven pre-heats slowly....
- Oven at 325
- Put the dry mix in a bowl
- Mix 1/4 cup melted/warmed coconut oil with 1/4 cup lukewarm water
- Dump wet onto dry, mix, then form into scooped balls (about 15, up to 20)
- Bake on cookie sheet for 12-14 minutes
About Kitchun, in their own words
"Gloriana and Keesha met in 2007 while attending the Texas Culinary Academy Le Cordon Bleu specializing in Patisserie. After graduation in 2008, they opened a specialty cake business named Cake, Please! They worked the business while trying to juggle growing families.
Later, they started making granola bars for fun in the kitchen for themselves and their children. Their friends and families loved them! At the same time, they were both looking into gluten free eating for their families so they used gluten free oats. They had many suggestions that their granola was good enough to sell somewhere, so they started selling at the Farmers Markets as Granola Mama (a play on the fact that they were mamas in the kitchen baking granola). They thought this was a great plan just to work a couple of days a week together.
By the summer of 2014 they had both taken grains out of their diets and saw a need for more grain free snack options so they took the grains out of the granola. At this point they knew they wanted to get more serious about the business again and began actively promoting the product and making changes. They played with new flavor combinations and tweaked the previous recipes. In 2015 they changed the name and brand to better suit the growth as a company as they have so much more planned for the future of the business. All of that and they are still friends who have fun baking together!"
Here are answers to some of your most important questions!
What the flip is "Batch, Please!"?!
Don't freak out! It's their take on cookie mixes. There are several flavors but honestly this Plain Jane is so good I don't feel any need to expand my repertoire..... yet.