Hey! You got your peanut butter in my Paleo! No, you got your Paleo in my delicious, chocolatey peanut butter. What's happened here is a wonderment of real food protein bars: dates, egg whites, nuts, cacao, natural flavors, and salt. That's it. You'll taste the chocolate and the peanuts all together and boy will you keep looking at that wrapper in wonderment. Could it really be so basic? Yes, it can. Is it Paleo? The question might be less important if you appreciate simple ingredients, made with care by folks as fanatic as you are about taste and integrity. That's RXBAR.
For the love of all that is Paleo, take your apprehensions about legumes and peanuts and the whole lot and reconsider what it means to eat real food, from real ingredients, made by folks with real integrity to their goals. Then, behold this creation from RXBAR: the Peanut Butter Chocolate Protein Bar. What's in it? Not much, happily: dates and egg whites and peanuts and chocolate and salt. Yeah, that's how you make a chewy, healthy, tastes-like-a-treat protein bar. Once again, these little simple wrappers hold a world of goodness.
What's this new flavor like? Like bazinga in your mouth. Does it tastes like a peanut butter cup? Definitely not, and that's only because it is different and sophisticated, meant for savvy palates and people who appreciate real food. Egg white protein makes for serious chewiness, and peanuts give flavor, but the chocolate comes in with savory richness. Dates bind everything with a bit of natural sweetness and fiber. Then salt. Done! It is nothing short of wonderful.
RXBAR started making bars for those of us ready to "graduate" from the tried-and-true date/nut bars. Those date bars are still delicious, make no mistake, but they can be very sweet and never did have much in the way of protein. As for the rest of the field, other "healthy" protein bars love to add things like rice or hemp or soy protein or "natural" sweeteners just to bind everything together, ingredients that might not be aligned with our nutritional goals. RXBAR meets everyone half-way perfectly: start with dried fruit and nuts, add a few spices, add some egg white protein, and . . . that's it.
RXBAR was conceived by two friends who wanted a better protein bar option. Here's how it all began: RXBAR was the first real food fruit and nut protein bar on the scene. Friends since grade school Peter and Jared were inspired by the lack of a REAL FOOD protein bar. All of their favorite snack bars either lacked protein or were chock full of artificial preservatives and ingredients. They headed into the kitchen, got cooking, and RXBAR was born.
"We believe that food should be simple and delicious without compromising nutrition. We believe that food should be consumed as nature intended. We set out to create a whole food protein bar we felt good about eating and that made us feel great after we ate it. And we’re sticking to it."
Peter and Jared promise that their bars will never contain these ingredients: Dairy, Soy, Gluten, Added sugars, Artificial sweeteners, Whey, Artificial ingredients, Sugar alcohols, GMOs, or Preservatives. Need they say more?
Dates are the main source of sweetness in these bars, and a natural preservative and source of awesome chewiness. Dates are vitamin and mineral-rich — they’re particularly high in iron and vitamin K.
Egg whites are one of the best sources of protein. Unlike more conventional sources, egg white protein is immediately absorbed into the body due to the naturally high biological availability. In addition to the high-quality protein content, egg whites are jam-packed with minerals and amino acids essential to keeping your body healthy.
It's a bar. Unwrap, bite, chew, enjoy!
"At RxBar, we believe that food should be simple and delicious without compromising nutrition. We believe that quality ingredients should never be sacrificed because of cost. We believe that food should be consumed as nature intended. This is why we do what we do and as a company all of our products directly reflect these values."
"Apple Cinnamon, Blueberry, Chocolate Sea Salt, Coconut Chocolate, Coffee Chocolate and Pumpkin Spice are certified Kosher by the Orthodox Union. The OU symbol will appear in the coming months on new wrappers"
RXBARs get their flavor from the variety of ingredients we use - egg whites, dates, nuts and natural flavors that come from essential oils of ingredients like cocoa, peppermint, coconut, etc.