It's the mashup of the year, a time of sweet, sweet love. Coconut oil envelops sweet potato slices to make the healthiest chips on the planet. After a light dusting of salt, they're ready for bagging up and delivery to your cart and finally to your tongue. From Jackson's Honest Chips comes this new and seductive crunchy treat, with a hint of sweetness but no sugar added. Just a warning: these chips induce bliss.
Okay, I get it. You don't eat chips every day. But sometimes you feel like it might be a good day to have some. Or you're sharing with a group and want to make the best choice. You stand sadly in the potato chip aisle, looking dubiously at all the chips fried in “healthy” canola, sunflower, and safflower oil. Do you love love love coconut oil for its hundreds of health benefits, and consume as much of it as possible? Do you enjoy the richness and subtle buttery aspects of sweet potatoes?
Here you have it. Jackson’s Honest Potato Chips are here to make your world happier and healthier. It’s a potato chip fried in coconut oil. That's right - stable, nutritious coconut oil.
These chips taste amazing — there’s no coconut flavor, just yummy non-GMO potatoes kettle-fried in coconut oil, and dusted with sea salt. And all organic. They taste like the best potato chips you ever had, except without the unhealthy oils. I’m not saying that these chips will make you lose weight and live forever, but they’re sure a healthier option than any other potato chip out there. So go ahead, crunch crunch crunch.Check out this video, for the Jackson’s Honest Chips story.
Non-GMO sweet potatoes, organic coconut oil, sea salt
Coconut oil has been used by many cultures worldwide for thousands of years, and is well known for its many amazing properties. Coconut is so nutritious, its list of benefits reads like a patent medicine bottle. Many people eat several tablespoons of coconut oil daily, for the incredible host of benefits it confers. It’s full of health-boosting lauric acid and medium-chain triglycerides, and it’s been shown to
Our goal at Jackson’s Honest Potato Chips to bring the potato chip back to its humble and simple roots by using the finest potatoes available and kettle frying them by hand using coconut oil.
Why coconut oil? For starters it is nature’s most unique cooking oil: highly stable, full of ‘good’ medium chain triglycerides, and has the highest concentration of lauric acid of any oil. Coconut oil has been used for thousands of years by cultures around the world for its many health benefits. We use coconut oil because of the importance we place on the use of traditional, nourishing fats in our family’s diet.
But we also use it because it gives our chips the most unique flavor of any chips in the market. If you are tired of bland potato chips fried in polyunsaturated vegetable oils, try Jackson’s Honest Chips today. We promise they are unlike any chips you’ve ever had.
Wholesome, naturally gluten-free, and vegan: We hope you enjoy Jackson’s Honest Potato Chips as much as we enjoy making them.
From our kitchen to yours: honest in every way.
We started Jackson's Honest Chips based on our passion for providing healthy, great tasting potato chips for our four children. For years we were alternately flabbergasted and bemused by the breadth of snack foods that were fried in some unholy combination of highly processed and denatured polyunsaturated vegetable oils – aptly named frankenfats in Weston A. Price and Paleo circles. So we started making potato chips in our own kitchen using the healthiest frying oil we could find: coconut oil. Lo and behold, they tasted great, our kids loved them, and my husband and I knew that coconut oil was a far healthier fat to fry in than vegetable oils.
But we admit to starting Jackson's Honest Chips out of a good bit of idealism too. You see, the potato chip industry is a behemoth: almost $10 billion worth of potato chips are sold in the US annually. Since its invention in 1853, the potato chip has become a staple of the American diet, and it has ranked as the country’s number-one snack food for more than 50 years. Potato chips are eaten in 85 percent of U.S. households every three weeks. As you might imagine, multinational conglomerates account for the vast majority of those sales. The large manufacturers who have monopoly-like control of the supply and distribution chain in the potato chip industry seemed to us to be largely ignoring the demands from an increasingly educated and demanding consumer for healthier choices of snacks. The heavy use of pesticides, the genetically-modified potatoes, the factory farms, and the highly processed and denatured vegetable oils they use are the inputs into a computer-controlled manufacturing process in which potatoes never touch a human hand.
As concerned parents who follow a combination of Paleo, Weston Price, organic, local, and seasonal diets, we focus intensely on the types of fats our children consume. Our visits to various Whole Food Markets, Vitamin Cottage Natural Grocers, Trader Joe’s, Sunflower Markets, and myriad mom-and-pop health foods stores across the country over the last 10 years always ended in the frustration that we couldn’t find a potato chip fried in a healthy oil like coconut oil. Sure there were organic varieties; there were rippled, kettle, and root vegetable derivatives; there were dozens of different flavors too. And while the last decade or so has brought tremendous changes in potato chip flavors, brands, and varieties, the reality is that nearly every single manufacturer uses the same highly processed vegetable oils or vegetable oil blends to fry their potato chips: canola oil, sunflower oil, safflower oil, corn oil, soy oil, or cottonseed oil.
The potato chip industry abandoned highly saturated tropical oils in favor of polyunsaturated vegetable oils many decades ago. The reasons behind this are varied and complex. Economics, political influence, faulty nutritional science: all played an important role. But years of new evidence based on balanced nutritional science are implicating polyunsaturated vegetable oils as health antagonists when they are heated, pressed under high pressure, and oxidized by the modern vegetable oil manufacturing process. The most infamous polyunsaturated oil – ‘trans’ fats – being one derivative of the vegetable oil manufacturing process.
As you might imagine, lipid chemistry – the study of fats – is a highly complex science. But researchers and authors like Dr. Mary Enig, Gary Taubes, Dr. Bruce Fife and nearly the entire Paleo and Weston A. Price communities have come to the conclusion that healthy, traditional fats like lard, tallow, palm kernel oil and coconut oil are not at all the demons they are made out to be, that they constitute an important and, in certain respects, essential component of a healthy diet. And, further, that the overconsumption of polyunsaturated vegetable oils – particularly ‘omega 6’ oils – constitute a misunderstood health risk.
‘Eating is an agricultural act’; these are the words of Wendell Berry. The tag line on our bag reads: ‘From the field, the farmer, and the fryer…to you.’ And when we decided to see if we could sell coconut oil potato chips, we wanted to make sure that – at every step of the production process – we were doing what was right for the consumer, for the farmers, for the environment, for our suppliers, and our employees. So we source potatoes from small-scale family farmers that we know and trust who use organic or biodynamic methods on their farms and never use GMO varieties of vegetables. We source potatoes as close to our kitchens as possible so that we won’t waste fuel getting the potatoes to our kitchen. We purchase the highest grade organic, cold pressed coconut oil we can from companies that treat the soil and their workers fairly and that use traditional coconut oil extraction techniques. We use sea salt so that consumers can benefit from the many trace minerals that sea salt contains. Finally, we had our bags designed and produced right here in the U.S.
All of the above is a roundabout way of describing an ethos more than a company. We aren’t out to dominate the potato chip business – we will leave that to large multinational corporations that dominate the industry. Our goal is to make a great tasting potato chip in a healthy oil that respects the intelligence of our consumer and the efforts of our family farm suppliers. Enjoy.