Oh, deer. EPIC did it again. They've played with our paleo hearts. Once again, EPIC has made meat amazing both to the tongue as well as to the planet. This time, it's time to embrace the venison: a combination of flavors that comes right out of the woods and into your hungry little fist. They call it the Venison Sea Salt Pepper snack strip: a portable, toothsome, and oh-so-craveable nosh at any hour of the day from mid-morning hangries to after-work not-time-for-dinner-yet tummy grumbles.
Ever have venison? If yes, you're probably already on board with this savory and delicious new meat snack from Epic. If not, you are lucky! You get to taste a truly local and traditional food, made sustainable and portable through the magic of spices, salt, and grass-fed venison meat. Your first bite ever of venison will put a smile on your face and a look of envy on anyone else's face in your vicinity.
Seasoned with only salt, pepper, onion and garlic, the venison is allowed to roam free on your tastebuds without the addition of sweeteners or smoke flavor or even extra ingredients. This bar is all venison, all the time. All you need to do is tear the package open (or cut it—I'll admit it takes a moment to get that wrapper torn) and free that sustainable strip of savory.
It's salty like a good meat strip should be, but not too salty. The pepper adds a little bit of bite, and the garlic and onion play second fiddle to the meat itself. This is the kind of meat we are meant to eat: wild, abundant, and brimming with nutrients.
Nothing weird is added: no sweeteners, no preservatives, no colors. This is as close to eating that summer sausage from my dad's bounty as you'll ever get.
Compared to beef, venison is a jam packed nutritional powerhouse. Not that there's anything wrong with beef, especially grass-fed and organic. But venison has higher niacin and iron than beef, while still containing all the usual goodies found in red meats: zinc, selenium, B12, B6, Thiamin, and a bunch more.
Notice that perfectly formed packaging around the bar? How no air gets in and the bar is nice and super-tender? That's honestly pure brilliance - no need for one of those little pro-shelf-life packets, no chance of the bar drying out like old-fashioned jerky. This is a delicious meat bar, through and through. Tear open the package and enjoy. That's it.
Oddly enough, the roots of EPIC were planted shortly after Katie and I became vegetarians. We wrongly believed that a “clean diet” was plant based and in order to replenish our bodies after hard workouts, we consumed large amounts of soy and other highly processed proteins. To compound the stress we were putting on our systems, we followed the advice of sports nutrition “experts” and prescribed to a diet that was high in carbohydrates and low in fat. As a result, we were making ourselves unintentionally sick with gastrointestinal distress and a myriad of inflammatory ailments. Not knowing what to do, we decided to go vegan and when things got worse, we decided to follow a raw food diet.
Unable to maximize our own vigor and wellness, we looked for answers in the whole foods consumed by our human ancestors. Within a week of adopting what is now called the "paleo diet" which emphasizes healthy animal fats, grass fed protein, and leafy vegetables, our bodies and minds radiated with exuberance. Through modifying the foods we ate, we reached exciting new levels of performance during competition as well as daily life.
We quickly realized there was a lack of conveniently packaged nutrient dense animal protein when we traveled, exercised, and worked. So, we set out to create the world’s first 100% grass fed meat, fruit, and nut bar. We call our product EPIC because it improves the lives of animals, regenerates our bodies, and helps heal the land. Due to an ingredient label unlike anything else, EPIC epitomizes real foods and will always be humane, pasture centered, and most importantly, delicious.
"Feed others as you wish to be fed"
EPIC foods begin with a living animal. We set the industry standards by sourcing our meats from ranchers that we deem EPIC. We mandate proof of certifications, which validate that our animals receive the utmost humane treatment. We believe that EPIC animals should always live pasture-centered lives where turkeys forage, pigs wallow, and buffalo roam. This is the way nature intended animals to be and we see ourselves as leaders in recognizing the value of sustainable and responsible animal welfare practices.
EPIC's commitment to planetary health
Not only do humanely-treated grass-fed animals live better, more natural lives but they place less stress on the land they inhabit. Our animals live on EPIC lands. When properly managed, grass-fed animals can produce a net benefit to the environment. Pasture grazing requires significantly less fossil fuel than a feedlot diet consisting of corn, soy, antibiotics, and hormones. Pastured animals fertilize the land they graze on, which eliminates the fossil fuels required by conventional fertilizing practices. Lastly, grass-filled fields not only hold on to topsoil and moisture but also more effectively remove carbon dioxide from the atmosphere than any other use of land!
Perhaps the most compelling argument for consuming grass-fed meats comes from the EPIC nutrition that is passed on from animal to human. The brilliance of this nutrient transfer is based on how the animals are raised. Grass-fed animals are loaded with higher levels of omega-3 fatty acids, which are better for both cardiovascular health and contain anti-inflammatory properties. They also have significantly higher values of vitamins A and E as well as antioxidants.
For athletes, grass-fed meat is particularly favorable in that it contains up to twice the levels of conjugated linoleic acid, or CLA, which promotes the development of lean muscle tissue and lowers the risk for a myriad of other health problems.
By combining delicious tasting and lightly smoked animal protein with savory nuts and dehydrated fruits, EPIC foods taste amazing! EPIC foods are unique in the sense that they are more savory, tender, and flavor-forward than jerky without the high carbohydrate and sugar load of other bars. Reconnect with your ancestral diets and enjoy every bite of it!
EPIC is for everyone! Long lasting satiety comes easily with EPIC's nutrient-dense protein content and the absence of grains. This makes EPIC a great option for on-the-go healthy snacking.
Additionally, EPIC bars are loaded with anti-inflammatory omega-3's, muscle-building CLAs, and antioxidant-rich vitamins A and E, thus also making EPIC a perfect fuel for athletes.
Lastly, the low-glycemic nature of EPIC creates the perfect snacking option for diabetics, Paleolithic eaters, and others looking for a pure form of protein, just the way nature intended.